Jamie Oliver | Food, Health and Learning | Davos 2017

Lesson 1Cooking is a joy

So it was a time for disruption. And it was about the cooking for anyone. Cooking's a joy. Cooking doesn't have to be, you know, all weighed and it's not an exam. You know, you've got to feel it, connect. It can be really simple. And, you know, so in the early days, it was just joyful. And so at that point, it was quite innocent. It was just the joy of cooking and community and farmers. And people loved that.

Lesson 2When food becomes a responsibility

But I think as I got older and as I was exposed to more and more people and data and the world that you live in, when you're enlightened by things and you become aware of things, you don't have the benefit of ignorance. You know, when you know stuff, when you know things are a problem, it affects you. It changes the way you process things. So I started to realize that it wasn't just about the joy of food. Actually, there was a disconnect. It's the mother of all businesses. It's the biggest employer on the planet. And so my world got really complicated really quickly. It got really complicated. Even though I knew nothing about telly, I wanted to make my own TV from day one. So I had the ability to not just make chop and chat shows, but also documentaries and campaigns and spend a whole hour on one subject and then let the public decide. We all had a lot in common.

Lesson 3Changing the world together

And it's because it's a really good use of my time. I get a lot done here. I meet my enemies. I meet the problem. I meet the solution. You meet fellow activists. And I think the world's changing. I think even the bad guys, man, there's some amazing people in those companies. And activism has to change as the world changes. You have to pat people on the back when things have changed in big organizations.